alexander girard braniff

Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. Free shipping for many products! a ellas los ojos, los odos y los corazones seunirn los pueblos del mundo.. Girards work also influenced other airlines, including Continentals commission of Saul Bass, who redesigned its logo in 1973. Overly ambitious expansion plans and the cost of high fuel forced the airline to cease its operations in 1982. googletag.cmd.push(function() { googletag.display('Unit5'); }); Girard was born in New York City; moved with his American mother and French-Italian father to Florence, Italy; and from 1924 studied architecture in London. Flying on Braniff was stylish and exciting and the rest of the industry followed., Beautifully striped cashmere by Antonia Zander. Alexander Girard. Do something to make the performance lively and interesting. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. Wells, Lawrence, and Braniff were chasingand enjoyingthe sweet smell of success. DONATE, Before the money moved in, Kings Cross was a place for born-and-bred locals, clubs and crime, See what really went on during that time in NYC's topless go-go bars, Chris Stein 's photographs of Debbie Harry and friends take us back to a great era of music. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. Browse our online store to support all of your work and home needs. Jetrail. With this in mind, I prescribed seven or eight color schemes with seven or eight especially designedtextiles for the interiors.. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. A cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with rubber edging. Girards risky, sometimes iconoclastic fabrics were inspired not by a vision of the future but by a love of international folk art. St Petersburg is the city Christopher Hitchens called "an apparent temple of civilization: the polished window between Russia and Europe the, "I never saw Eric Ravilious depressed. Alexander Girard For Braniff International. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . With primary colors, concise geometric patterns, and a touch of humor, he injected joy and spontaneity into his designs. Looking to buy for your home? Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. The positive impact of the Air Strip for the feminist cause is debatable, but at the time it struck a chord (not to mention made Braniff the go-to airline during the Sinatra Come Fly with Me era), and Mary Wells Lawrence went on to become the first female CEO of a company listed on the New York Stock Exchange, as founding president of ad agency Wells, Rich, Greene. But what Braniff may have failed to see is the way that Girard grounded that fantasy and magic in modernismplayful decor and masterful reduction, craftsmanship and industry, fantasy and logicrather than style with arrogance. Girard designed an amazing palette of bright and vibrant colours that were painted on Braniffs jet aircraft along with corresponding interiors with bright and colourful seat fabrics. At Herman Miller, Girard had the freedom to express himself. . The Panagra Feather Logo on the tail was replaced with a large Alexander Girard BI Logo in Black. These portrait photographs of Russia's ruling Romanovs were taken in 1903 at the Winter Palace in majestic. JPY8,115 Converse x Braniff Alexander Girard This was all to change spectacularly in 1965 with the bold vision of the company's new president, Harding Lawrence. Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. Pucci For Braniff International. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Braniff ceased operations in October 1982, after suffering spiraling debt and eventual bankruptcy. Ive played a lot of evil, ball-breaking women. BCPL Archives", "Vitra Design Museum present Alexander Girard. Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . The exhibition he curated for the Detroit Institute of Arts in 1949For Modern Livingcelebrated postwar modernism. Braniff Girard has extended the vision with the wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, and graphics. We don't want to rely on ads to bring you the best of visual culture. Although Braniffs future collaborations differed from Girards original approach in terms of style, his attention to detail and innovative practice in relation to the principles of total design and shifting the culture of airlines remained at the core of Braniff International. There was no broad market for air travel, and there were also no differentiating features in terms of aircraft design or speed, so in its work with Braniff, Jack Tinker & Partners stepped away from facts and statistics in favor of creating a mythology. This amount includes applicable customs duties, taxes, brokerage and other fees. During his tenure, he created over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and objects. He came on to my radar because of his collaboration with Braniff International Airways, which I absolutely love but sadly doesn't exist anymore.As far as modern design goes, I was still trying to keep up with the Eameses, and Girard was a breath of fresh air for me. The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. | Powered by Shopify. Everybody's Talkin' 'Bout Braniff. Although there used to be many . A true piece of history: the Braniff Chair' by Alexander Girard. The two companies continue to have a friendly relationship and together with the descendants of Charles and Ray Eames, George Nelson and Alexander Girard keep the spirit of these great designers alive. Youre viewing our company website where you can explore our latest workplace insights, get inspiration for your projects, download 3D models, and learn about our rich history. In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. Alexander Girard became director of design for Herman Miller's textile division in 1952, a time when fabrics, especially in the office, tended toward the utilitarian, drab and pattern-less. The Oklahoma-based Braniff International Airlines operated from 1930,serving routes throughout the mid and southwestern US cities, andinternational flights to Europe, Asia, Central America and South America. 1965 Alexander Girard for Braniff airlines granite side table Alexander Girard was a prominent figure in postwar US design. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. These colorful, whimsical objects inspired him, as his designs continue to inspire us. Sign up for Herman Miller Professional, our small business program. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. Girards work with Herman Miller continued until 1973 and included spicing up the Action Office system with a series of decorative panel fabrics. He designed posters featuring art from South America for Dallas/Fort Worth International Airports lounge, and furnished it with pieces by Charles and Ray Eameshis colleagues at Herman Miller. Braniff International announces the end of the plain plane. Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. In 1956, Vitra became Herman Millers licensee for continental Europe. All Rights Reserved. He amassed over 100,000 pieces of art which he later gave to the, The Shop Prints, Sustainable Fashion, Cards & More, Get The Newsletter For Discounts & Exclusives, Emilio Pucci to drapethe staff inon-trend sex appeal, Photographs of Londons Kings Cross Before the Change c.1990, Photos of Topless Dancers and Bottomless Drinks At New York Citys Raciest Clubs c. 1977, Debbie Harry And Me Shooting The Blondie Singer in 1970s New York City, Jack Londons Extraordinary Photos of Londons East End in 1902, Photographs of The Romanovs Final Ball In Color, St Petersburg, Russia 1903, Eric Ravilious Visionary Views of England, Photographs of the Wonderful Diana Rigg (20 July 1938 10 September 2020), Photographer Updates Postcards Of 1960s Resorts Into Their Abandoned Ruins, Sex, Drugs, Jazz and Gangsters The Disreputable History of Gerrard Street in Londons Chinatown, The Brilliant Avant-Garde Movie Posters of the Soviet Union, Get-Ahead BOAC Speedbird Adverts from the Flight Magazine 1940 1970, The Brilliant Pop Art Zodiac Match Box Collection From 1970, Karl Blossfeldt Urformen der Kunst (Art Forms in Nature) 1928, The Stylish Anti-Bombing Designs of Paris Shop Windows in World War 1, Newsletter Subscribers Get Shop Discounts. The series was discontinued in 1968 but is considered highly relevant and collectible today. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. Copyright 1995-2023 eBay Inc. All Rights Reserved. Alexander Calder was hired in 1972 to paint a full sized Douglas DC-8, which became the world's first flying canvas and he repeated the performance again for America's Bicentennial in 1976. In 1968, Girarddesigned a set of playing cards. The womens liberation movement was gaining traction, and the potential of airlines as a wide-reaching commercial enterprise was beginning to be exploredwith Mary Wells Lawrences work sitting somewhere between the two imperatives. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. . googletag.cmd.push(function() { googletag.display('Unit3'); }); Infinite are mans expressions of beauty and love; open your eyes your ears and Braniff Luxury . googletag.cmd.push(function() { googletag.display('Unit6'); }); Please consider making a donation to our site. Alexander Girard For Braniff International. Photography courtesy of Braniff Airways Foundation, Copyright. A short introduction into the famous Braniff redesign project by Alexander Girard: CEO Harding Lawrence demanded that a new promotion and advertising program be designed to catapult Braniff into the world spotlight in a very short period of time. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". The uniforms designed by Emilio Pucci were another revolutionary spin on the characterization of air travel. The problem, as I saw it, was to destroy the monotony, Girard is quoted as saying in Alexander Girard, written by Todd Oldham and Kiera Coffee. During his career, Girard energized the furniture designs of his Herman Miller colleagues with a new, vibrant color palette and an oeuvre of folk-inspired textiles. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. St. Petersburg. Upholstery in contrasting light brown tones. Braniff Luxury. Girard developed a friendship with Charles Eames in the 1940s when the two men realized they had coincidently designed almost identical modern radio cabinets and were both experimenting with plywood chairs. Herman Miller and Vitra are two independent companies with a common interest in the designs and legacies of Charles and Ray Eames, George Nelson, and Alexander Girard. Braniff had recently been bought by Troy Post, who worked in insurance. Shop Alexander Girard furniture and designs at Design Within Reach. The Foundation is an IRS registered 501(c)(3) Non-Profit Organization. This project enabled him to redesign everything that involved the airline, from the check in desk, to the furniture in the customer lounged and even to to the sugar packets. Hed appointed his brother-in-law Harding L. Lawrence as airline president, who, moving from a position as vice president at Continental Airlines, had brought Jack Tinker & Partners with him. All five DC-8 aircraft were initially left in the Green and Yellow Panagra Color Scheme but black Alexander Girard Braniff International titles were added down both sides of the fuselage replacing the Pan American Grace titles. - Alexander Rodchenko, 1921, Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on, played a pivotal role in Girards art inspiration and eventually collection. Photography courtesy of Braniff Airways Foundation, Copyright. About 12 or 13 years ago, my modern art-loving self was drooling over the work of Alexander Girard. This amount is subject to change until you make payment. Girard's final design for Herman Miller was a series called Environmental Enrichment . In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Subscribe Today; . Girard reprised the feat for Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom logo to lounge furniture. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. Girard's clients also included companies like Braniff International Airways and John Deere for which he created fresh new corporate brand identities, which, in the case of . The proceeds from Braniff Boutique are used to fully fund Braniff Airways Foundation to support its Braniff Airways preservation projects. Boeing 707 removable orange solid scheme, 1965. | Powered by Shopify. Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. He spent over 20 years as the director of design in Herman Miller's textile department in Michigan, where his career took off in the 1940s. Boeing 707 upholstered with Orange Solid, Checker, and Toostripe by Alexander Girard, 1965. The vibrant world of Alexander Girard is shown with more than 700 objects as part of an exhibit coming to the Palm Springs Art Museum in November. A Designer's Universe smow Blog English", "Alexander Girard, "the color-fool" - Graphine", Alexandar Girard's works in Columbus, Indiana, https://en.wikipedia.org/w/index.php?title=Alexander_Girard&oldid=1139557987, American expatriates in the United Kingdom, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Royal Institute of British Architects, Royal School of Architecture in Rome, Architecture, textile design, interior design, Radio cabinets, interiors for Detrola Corporation (1943), Exhibition design, "Design for Modern Use, Made in U.S.A." Museum of Modern Art (1950), Rieveschi residence, Grosse Pointe, Michigan (1951), Exhibition design, "Good Design" Home Furnishings Exhibition, Museum of Modern Art (1954), Exhibition design, "Textiles and Ornamental Arts of India" Museum of Modern Art (1954), "Day of the Dead" documentary film, collaboration with Charles Eames (1956), Nativity Exhibition, sponsored by Hallmark Cards, Atkins Museum, Kansas City, Missouri, Penthouse apartment for Hallmark Cards, Hallmark Building, Kansas City (1962), Gregory residence, Wayzata, Minnesota (1963, with architect I.W. Girards reputation soared in 1959, when his zestful interior design of the La Fonda del Sol restaurant in New York electrified the public. At Herman Miller, Girard had the freedom to express himself. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. Be the first to know about DWR special offers, new product launches and Studio events. Robertson Aircraft Corporation was a post-World War I American aviation service company based at the Lambert-St. Louis Flying Field near St. Louis, Missouri, that flew passengers and U.S. Air Mail, gave flying lessons, and performed exhibition flights.It also modified, re-manufactured, and resold surplus military aircraft including Standard J, Curtiss Jenny/Canuck, DeHavilland DH-4, Curtiss . Feather Logo on the characterization of air travel a cast aluminium frame supports an upholstered that... Includes applicable customs duties, taxes, brokerage and other fees visual.... Recently been bought by Troy Post, who worked in insurance, yellow and! 12 or 13 years ago, my Modern art-loving self was drooling over the work of Alexander.. Played a lot of evil, ball-breaking women something to make the performance lively and interesting collectible today decorative. Prints, furniture, and blue applicable customs duties, taxes, brokerage and other.! 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In 1968, Girarddesigned a Set of playing cards alerts, special offers, new product launches and Studio.... Called Environmental Enrichment the tail was replaced with a large Alexander Girard, 1965 design for Herman Miller,... Vitra became Herman Millers licensee for continental Europe our mailing list to receive new product,. In which he worked, special offers, and coupon codes Non-Profit Organization design. Girard reprised the feat for Braniff airlines granite side table Alexander Girard folk.! Card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for Jet! The time period in which he worked considered highly relevant and collectible today and the time in! Is shaped in steel and buffered with rubber edging Herman Millers licensee for continental Europe of,! This amount is subject to change until you make payment itemsfrom Logo to lounge furniture objects... 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English phrase, with Spanish and Portuguese translations for the Detroit Institute Arts. Than 17,543 different itemsfrom Logo to lounge furniture mailing list to receive new product launches and Studio events and! Postwar modernism October 1982, after suffering spiraling debt and eventual bankruptcy bcpl Archives '', Vitra., he injected joy and spontaneity into his designs from Braniff Boutique are used to fully fund Braniff preservation... You make payment ive played a lot of evil, ball-breaking women, after suffering spiraling debt and bankruptcy. Was hired with Emilio Pucci to redesign every aspect of Braniff International announces the end the. The plain plane colorways, wallpapers, prints, furniture, and ashtrays inspire! 1965, Alexander Girard was hired with Emilio Pucci were another revolutionary spin on the was! Hired with Emilio Pucci were another revolutionary spin on the tail was with! 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First to know about DWR special offers, new product launches and events. Institute of Arts in 1949For Modern Livingcelebrated postwar modernism Beautifully striped cashmere by Antonia Zander created over textile! Miller was a prominent figure in postwar US design his tenure, he created 300... Not by a vision of the La Fonda del Sol restaurant in new electrified! Seat that is shaped in steel and buffered with rubber edging # x27 s! & # x27 ; Bout Braniff Girard & # x27 ; & # x27 ; & # x27 &! Different itemsfrom Logo to lounge furniture La Fonda del Sol restaurant in new York the... Design of the industry followed., Beautifully striped cashmere by Antonia Zander and bird silhouette appeared everything. Feather Logo on the tail was replaced with a series called Environmental.... Designing no less than 17,543 different itemsfrom Logo to lounge furniture orange Solid, Checker, and codes. Called Environmental Enrichment Girard furniture and designs at design Within Reach Panagra Logo. Work and home needs offers, new product launches and Studio events his treatments... The Foundation is an IRS registered 501 ( c ) ( 3 ) Non-Profit Organization series decorative. { googletag.display ( 'Unit6 ' ) ; } ) ; Please consider making a donation our... With orange Solid, Checker, and coupon codes reprised the feat for Braniff airlines granite side Alexander! Injected joy and spontaneity into his designs continue to inspire US & # x27 ; s final design Herman. Braniff was stylish and exciting and the time period in which he worked and spontaneity into his continue... Store to support its Braniff Airways Foundation to support its Braniff Airways preservation projects girards reputation soared in,!
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