But she's not satisfied with the company's response. However, the lawsuit against Olaplex Holdings alleges the . Stay up to date with what you want to know. Every one of Olaplex products pass this HRIPTT test.'. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Please contact the moderators of this subreddit if you have any questions or concerns. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. ', The comments below have not been moderated. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. Turn on desktop notifications for breaking stories about interest? In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. Olaplex states that it does this in three steps. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. as well as other partner offers and accept our. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Consult with your doctor before making any changes to your daily routines or diet. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . This ingredient was made to repair hair strands on a molecular level. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). 3 min read. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. There is no reason that Olaplex would cause hair loss. "A lot of this is breakage that came up after using Olaplex," she tells viewers. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". that is solely dedicated to people who have had hair loss due to Olaplex products. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. Do you work at Olaplex or have information to share? Olaplex products are also cruelty-free, pH-balanced, and vegan. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. Want to stay in the loop on class actions that matter to you? She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. Daniela Sirtori-Cortina. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. 9 products. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. The plaintiffs are collectively seeking $75,000 (62,200) in damages. It repairs broken bonds and rejuvenates your hair. We are no longer accepting comments on this article. Read up on the three hair loss products backed up by science to help regrow hair. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. Olaplex is a company that sells a variety of hair products. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. Moreover, it helps hair color last longer. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . Live market coverage co-anchored from Hong Kong and New York. Katherine Lawton
But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. Protein for Hair Loss: Does it Help or Hurt? Some 30 customers are suing Olaplex, a luxury hair care brand. The customers are seeking $75,000 in damages. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. In many ways, this Olaplex suit feels a bit like . 'Olaplex products do not cause hair loss or hair breakage. It increases tensile strength and restores hair elasticity. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. According to the Olaplex class action lawsuit, the Olaplex No. It's about the combination of ingredients.. 4 Bond Maintenance Shampoo and No. You have entered an incorrect email address! VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. articles a month for anyone to read, even non-subscribers! We don't know if they changed anything else in their hair routines that could have caused such issues. There is even a Facebook group titled Olaplex and Hair Loss? The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. Olaplex was not immediately available for comment. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . David Williams/Bloomberg via Getty Images But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. By clicking Sign up, you agree to receive marketing emails from Insider Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. Read about our approach to external linking. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. BeautyMatter 2023 Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Top Class Actions is a legal site that handles public lawsuits. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Manage Settings The complaint also accuses the company of false advertising. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". Again, Olaplex products passed this test. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. Still, the rumors did some damage to the brands previously sparkling reputation. For those wanting to learn how to remedy their hair and scalp. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". More than one person reported that their blisters didnt want to heal or that they had some other skin issue. This is why I dont recommend Olaplex products. This case is being fought not only in the court system but also in the court of public opinion. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. Read about our approach to external linking. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . Bloomberg Daybreak Asia. It also . Olaplex products are safe and effective, as millions of our customers can happily attest. That has happened to other people, so if you're using it, just be careful.'. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline .